On January 20, 2021, Joe Biden became the 46th president in a normal virtual inauguration. Since this day, the big three Cable News Channels of CNN; Fox News; and MSNBC are fighting for successful TV ratings in the Cable journalism wars. Don't tell CNN and Jeff Zucker about that news, as CNN has lost 36% of its primetime viewers since January 21. A recent data study by Nielsen Media Research gave light to the dismal ratings, that CNN President Jeff Zucker is fed up with. About six weeks ago, Zucker announced that he would be stepping down from his high profile role at the end of 2021. When Jeff Zucker leaves in December 2021, he will have spent nine successful years at the Atlanta based network. Speaking of well-known news reporting exits, afternoon anchor Brooke Baldwin is leaving CNN after thirteen successful years. Brooke is a beautiful, well-informed journalist who started working at the cable news channel in hopes of fulfilling one of her career dreams; to work in her hometown of Atlanta. On 2-16-2021, Baldwin started her afternoon (3 pm EST) broadcast by announcing that she's leaving CNN in April 2021. Baldwin mentioned that she does not have another journalism job lined up, as a fallback. Yet, she did mention that her next endeavor is writing her book. Her new book is a writing project, that she has been working on for the past two to three years. Furthermore, Brooke's new book is titled 'Huddle: How Women Unlock Their Collective Power.' The book expands on 'huddling' and its incredible trend/experience, that women have embraced on a global level. The definition of 'huddling' in this context is when women depend on one another in politics; activism; and everyday life to support each other in inspiration and collaboration. Whether women face workplace inequity; unequal incomes; and global pandemic, they are a highly potent resource to each other. The world that we live in deserves to be an equal one, for both genders to thrive in. Harper Business is the main publisher, on Brooke Baldwin's book which will be released to the reading public on April 6, 2021. In the next two paragraphs, it's back to the latest round of cable journalism wars and the big three cable news channels fight for viewership in the post Trump era. MSNBC’s The Rachel Maddow Show was the most-watched program in its time slot averaging 4.2 million viewers; in January and February 2021. For Fox News Channel, Sean Hannity and Tucker Carlson continue to gain solid viewer/following in the 25-54 age demographics. While Sean Hannity's viewership fell to 3.1 million in the past 60 days, Tucker appears to be ringing in the new viewership for the Murdoch family owned network. Fox News is losing its mantle, as the #1 cable news channel in ratings in the first quarter of 2021. In the final three months of Trump's regime in the White House, Fox News dropped behind CNN and MSNBC. In addition, other fringe competitors like Newsmax and One America News Network (OANN) are trying to snatch up viewers. The fringe competitors are a group of Trump supporters and Republican right wing people. Instead, the fringe competitors are losing to the big three news channels. Fox News had the last laugh on presidential Donald. In contrast, Fox news channel journalists including Maria Bartiromo and Laura Ingraham have lost their credibility with viewers. There should be Fox network meetings/calls to management, that these two contradictory reporters should resign by end of 2021. In closing, see the picture above for the top three cable news channels standing on trust viewership of the news. The Monmouth University Poll was conducted in March 2-5, 2021. Monmouth University Polling Institute has become a highly credible source for public opinion research, since 2005. The public opinion research institute is based in West Long Branch, NJ. The establishment is led by director Patrick Murray. It is time for me to sign off, on another writing piece of thorough informative journalism for the worldly public. Good day!
